Can you advertise CBD on Snapchat?

Advertising CBD on Snapchat
Advertising CBD on Snapchat

Marketing CBD products on social media is not the easiest task out there. Where other businesses have an opportunity to run paid ads, hemp brands struggle trying to get their ads approved. That’s why when back in 2019 a Sharlotte’s Web paid ad was spotted on Snapchat, it raised reasonable interest – can you finally advertise CBD on Snapchat?

Does Snapchat allow CBD ads?

The general answer to this question is yes – technically, you’re not forbidden to advertise CBD products on Snapchat. Snapchat advertising policies do not specifically mention CBD or hemp products and unfortunately, don’t provide exact instructions for advertisers to create a compliant CBD ad and landing page. You may freely submit your CBD ad to Snapchat ad marketplace. Approval process is where it gets interesting.

How to create a compliant CBD ad on Snapchat?

What Snapchat ad guidelines do mention is that you have to comply with applicable laws in every geo location where people will see your ads. This bring us to the conclusion that to make a compliant CBD Snapchat ad for US, you should follow these rules:

  • Target ads to 18+ audience
  • Make sure the products have THC level below 0.3%
  • Avoid any medical claims

Unfortunately, following these rules does not guarantee that your ad will get instantly approved. One of Reddit users describes his experience of running a CBD ad on Snapchat, and it seems like Snapchat support doesn’t actually have clear guidelines for CBD ads and the destiny of your ad depends a lot on the reviewer. Spoiler: he did get his ad approved after a few revisions, although didn’t get many actual sales.

Are there workarounds?

The best way to work with social media to promote CBD products, especially when it comes to paid ads, is to use a pre-lander. Instead of directing users straight to the shop, direct them to an intermediary web page that would hold their attention with a health-related story or a quiz. You may even not include the link to the landing page in your pre-lander; instead, add an e-mail submission form and use those e-mails for your marketing needs. Read our extremely useful article to know more about pre-landers use in CBD marketing.

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